In 2009, Miaozhen Systems and Millward Brown, a global leader in brand, media and communications research, formed an alliance to further develop and provide products and brand life cycle based integrated consulting services to advertisers and their agencies as well as media.

    In 2014, Miaozhen Systems and BGCTV jointly released China’s first single-source cross-screen platform for large sample’s measurement in Beijing.

    In 2015, Drawbridge and Miaozhen Systems announced an exclusive partnership whereby Miaozhen will de granted Drawbridge technology to build a custom graph in order to offer cross-device targeting, marketing effects measurement and attribution services.

    In 2016, Miaozhen Systems invested Xinsight. Xinsight, incorporated in 2014, is a third-party data analysis company devoting itself to providing programmatic insights based on big data and small data.