Miaozhen Systems, China’s third-party provider offering data technology & measurement science-based enterprise solutions, has appointed Calvin Chan as its Operating Partner, effective in February 26th. Calvin Chan will report to President of Miaozhen Systems Jane Zhao and remain based in Guangzhou, China.
The newly created role will be responsible for the overall operation and management of OMI (Omni-Marketing Intelligence) of Miaozhen Systems, including domestic business growth, client service delivery, operational excellence and overseas business development.
As an industry-recognized expert in digital marketing, Calvin Chan keeps an extensive track record of industry experience both at home and abroad, which gained him a profound understanding and sharp insight on omni-marketing measurement for China and overseas markets. His joining will help the measurement products of Miaozhen Systems enter into the international markets, driving the company’s global expansion.
Prior to his joining, Calvin served Nielsen and AdMaster and was most recently the CEO of AdMaster. He currently serves as the Standing Committee member of the Digital Advertising Committee of China Advertising Association and the vice chairman of the Advertising Standard Committee of Mobile Marketing Association China.
Jane Zhao, President of Miaozhen Systems commented, “To drive smart decision-making and fuel business growth with data technology and measurement science-based enterprise solutions is Miaozhen Systems’ new mission. Measurement is vital to the operation and modern management of enterprises, therefore we will continue to act as an independent third party to fuel business growth with measurement and even guide enterprises in overall operation and management. I am highly confident that with Calvin’s expertise and profound understanding on domestic and overseas markets, Miaozhen Systems will develop into a China-based global leading scientific measurement technology company, continuing to achieve even greater results for our clients and the industry.”
Calvin added, “I am honored to be joining Miaozhen Systems, a renowned third party company in the China marketplace for its data technology, measurement science-based enterprise solutions and client-centric services, which has attracted many prominent brands at home and abroad to its client rosters and been recognized by the industry as the best-in-class in the field. I am excited to be part of the company’s continued success story in China and the world, and looking forward to work closely with brands and enterprises on driving their smart decision-making and fueling business growth.”