SEI-Miaozhen Systems

中文

| SEI

Data-driven Show Sponsorship Evaluation

SEI is a sponsorship evaluation system that utilizes scientific data models. It comprehensively evaluates sponsorship effectiveness, adjusts sponsorship strategies, and identifies precise marketing touchpoints. By integrating data from social media, search engines, surveys, and other dimensions, SEI assesses impact, reach, and conversion power.

Why SEI?

Rich Benchmark Values

Covers 90% of popular programs

Powerful Database

Accumulates insights from over 400,000 consumer data points

High-Frequency Monitoring

Provides continuous monitoring and weekly updates

Rapid Insights Feedback

Updates the system every Friday, providing timely insights after program broadcasts

Comprehensive Evaluation of Sponsorship Strategies to Enhance Sponsorship

Effectiveness Covering 90% of popular programs across various genres, SEI provides industry benchmarks for brand sponsors based on program themes, types, sponsor industries, sponsorship benefits, and integration formats.

SEI can help clients make the following decisions:

Whether to continue sponsorship
How to allocate budgets effectively across different program periods
Prompting program organizers to provide more promotion and exposure opportunities
Leveraging program platforms for increased brand exposure
Providing optimization suggestions for program integration scenarios
Monitoring performance data on brand activities across social media platforms

Higher Frequency Monitoring, More Rapid Insights Feedback

Continuous monitoring and weekly updates, with a database of 2,000+ programs and 400,000+ consumer insights accumulated.

Continuous Monitoring and Data Updates: SEI ensures the comprehensiveness, coherence, and comparability of data through continuous monitoring and weekly updates. It has accumulated data on 2,000+ programs, 2,500+ brands, 30,000+ recall data points, and 400,000+ consumer insights.

Weekly Delivery of Evaluation Results: SEI offers weekly delivery of evaluation results, allowing brands to make timely adjustments to their sponsorship strategies. This includes optimizing integration methods and refining social media marketing strategies. The system presents the results on the Friday of the week following the program’s broadcast and updates the weekly report on the following Tuesday, providing brands with timely business insights.

Frequently Asked Questions

1. What are the levels of dramas and variety shows included in SEI, and which video platforms are specifically covered?

SEI’s database currently covers approximately 90% of programs in the market, including “mainstream programs” and programs selected by clients for monitoring. It does not include long-tail programs that have low popularity, low traffic, or no brand sponsorship. The selection of “mainstream programs” considers multiple sources of information, such as discussion popularity on social platforms, promotion by platform operators, and program sponsorships.

It includes programs with high discussion levels on social platforms, programs featured on major TV channels, and mainstream video platforms (iQiyi, Youku, Tencent, Mango), as well as variety shows, documentaries, animations, popular sports, and esports events. It also includes programs from new media platforms such as Douyin and Kuaishou. The list of monitored programs is continuously updated as popular programs and shows emerge, and clients who purchase monitoring services have priority in adding programs to the monitoring list.

2. Your evaluation model seems to focus more on post-campaign evaluation. How does it provide value for our current programs?

For ongoing programs, we can provide weekly data to assist brands in making real-time adjustments. For example, if there is room for adjustment in sponsorship benefits or integration methods, our data can help brands understand the performance of the current integration and make timely adjustments for future integrations. Additionally, using social big data, we can understand the current popularity of programs and the association between programs and brands, allowing brands to adjust their social media promotion plans accordingly.