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Optimal Ad Scheduling Generation & Management
PlanExecution is an intelligent media scheduling tool that integrates multiple media platforms and advertising placements. It utilizes Miaozhen’s data capabilities to calculate media deduplication and provides effective data support and decision-making assistance for advertisers when allocating budgets across multiple placements.
Why PlanExecution?
All-in-One Integration
Systematic management of media resources by integrating multiple parties, enabling the accumulation of strategic knowledge
Intelligent and Scientific Media Planning
Utilizes intelligent algorithms to calculate media plans and enables timely evaluation of campaign effectiveness
High Standard Data Isolation
Ensures data isolation with high standards to protect user rights and privacy.
01
Integrating resources from multiple parties, helping advertisers comprehensively and systematically manage media, budgets, inventory, and scheduling knowledge. Provides a panoramic view of media data insights and enables fast optimization of strategies.
Integrated Media Resource Management: Comprehensive management of advertiser budgets, media assets, and inventory. Comprehensive management of historical scheduling data and strategies, transparent and traceable scheduling execution management, and continuous optimization.
Panoramic Insights into Media Data: Enables fast strategy optimization through an integrated analysis interface with real-time data feedback. Allows for multidimensional data cross-analysis and visualized effect tracking.
02
From parameter simulation to intelligent allocation, utilizing AI and big data intelligent algorithms for a more scientific approach.
Reliable Data Sources: Relies on Miaozhen’s accumulated billions of historical data points and machine learning training for weightage and deduplication parameters.
Reliable AI Models: Utilizes the centroid gradient model, which optimizes calculations through millions of simulated ad placements. The AI model continuously improves over time, shortening the scheduling process and helping advertisers reduce Cost Per Reach.
Reliable Calculations: Achieves cost reduction compared to traditional methods while achieving the same exposure goals. Maximizes TA reach, CTR, and minimizes CPUV (Cost Per Unique Visitor) under the same exposure targets.
03
Adopting various measures such as data isolation, permission segregation, and encryption to ensure user rights.
Isolation of Brand Data: Brand data is isolated to ensure that industry statistics are usable but not personally identifiable.
Segregation of Functionality and Permissions: Brand data is segregated based on functionality and permissions, allowing for customized roles and permissions for clients.
Currency Encryption with Random Coordinates: Currency encryption is implemented using random coordinates, ensuring that real prices are not identifiable.
After setting the target KPIs, the system utilizes the centroid gradient model to simulate millions of placements, dynamically optimizing and selecting the best solution. The output is then provided to the advertisers for use.
Currently, the system supports calculations for PM (PC and Mobile) and OTT separately. The overall calculation for PMO is currently being upgraded and will be available in the future.
Supported target KPIs include: (1) fixed budget with maximum TAreach, (2) fixed budget with maximum CTR, and (3) fixed budget with minimum CPUV. Multiple KPIs can be selected and weighted as needed.
Supported purchasing types include CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), CPT (Cost Per Time), and CPD (Cost Per Day).
