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Private Domain User Behavior Monitoring
MiaozhenFenxi provides comprehensive monitoring of private traffic touchpoints, including PC websites, H5 sites, mini-programs, and apps. Integrated with Miaozhen Systems’ Admonitor advertising monitoring system, it enables full-funnel tracking of private traffic sources, evaluates media conversion effectiveness, optimizes public domain advertising strategies, and achieves mutual enhancement between public and private domains. By closing the loop of marketing, it enhances user retention.
Why MiaozhenFenxi?
Comprehensive Data Collection
Monitors various private traffic touchpoints, including websites, H5, mini-programs, and apps
Diverse Data Analysis
Supports full-funnel data integration and multi-channel attribution, along with an industry-exclusive anti-fraud solution
Flexible Data Application
Enables data export and integration with effect-based advertising platforms, optimizing advertising ROI
01
Covering Mainstream Self-media to Empower Enterprises in Reaching Core Customer Base Covering mainstream self-media platforms to empower enterprises in continuously reaching their core customer base.
Comprehensive Coverage of Enterprise-owned Mainstream Self-media: Including PC websites, mini-programs, proprietary apps, H5 sites, and other diverse touchpoints.
Secure and Compliant Data Collection: Strict adherence to the requirements of personal data protection laws.
Integration with Advertising Monitoring: Accumulating full-funnel data from advertising to conversion, forming a closed-loop marketing ecosystem for data collection, analysis, fine-grained analysis, content optimization, data reuse, and marketing optimization.
02
Providing end-to-end solutions based on different marketing objectives of advertisers
User Acquisition and Engagement: Integrate clean full-funnel data and multi-channel attribution to address questions like channel performance and conversion rates. Use metrics like active user count, session duration, heatmaps, and path analysis to understand user activity and optimize page guidance.
User Retention and Conversion: Employ user profiling, retention analysis, and bounce rate analysis to identify high-retention users and retention rates. Utilize funnel analysis, event analysis, and custom evaluation metrics to track key conversion metrics like user contact information and purchases.
Referral: Analyze H5 and referral data to assess the reach and conversion of viral campaigns. Evaluate campaign participation, fission conversion rates, and overall campaign performance.
03
Enabling data export through APIs, log transmission, and other means to facilitate diverse data applications.
Integration with Advertising Platforms: Supporting integration with advertising platforms to reduce customer acquisition costs for advertisers. Miaozhen currently supports integration with popular effect-based advertising platforms such as TikTok Ads, Tencent Ads, Weibo, Baidu, Bilibili, iQiyi, and more.
Integration with DMP and CDP: Supporting integration with brand-owned DMP and CDP for precise targeting, reducing lead acquisition costs, and achieving better advertising ROI performance.
Pricing varies based on the specific requirements for the SaaS system and customization. For detailed pricing information, please contact Miaozhen’s team via the provided 400 number or corporate WeChat account.
During the process from click to conversion, filtering out abnormal data may result in a decrease in the number of conversions and conversion rates. Exceptional occurrences can happen throughout the entire funnel. Miaozhen provides services to identify and address abnormalities throughout the end-to-end funnel.
Currently, Miaozhen Fenxi can monitor WeChat mini-programs, ByteDance mini-programs, Alipay mini-programs, Baidu mini-programs, and Xiaohongshu mini-programs.
