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Brand and Performance Marketing Solutions

Maintain a balance between brand building and performance, scientifically unlocking growth.

Big Data Empowerment for Precise Targeting

  • Tapping Into User Interests for Precise Targeting

    Mingdata DMP (Interest Tribe Edition) delivers scalable, precise marketing by following a comprehensive strategy: identifying target audiences based on their interests ('tribes'), leveraging insights from these tribes to optimize ad placement across platforms, KOLs, streaming, and ads, solidifying the tribes' engagement and expanding their reach.

  • RTA+MET, Precise Traffic Direction & Conversion Monitoring

    Miaozhen Systems integrates with JD.com data to build a precise ad placement loop for brands. This helps brands achieve double growth by optimizing advertising based on real-time e-commerce data.

Precise targeting for a superior product experience

  • Precise O2O targeting, combining online and offline data

    Online, Miaozhen DMP provides a comprehensive view of consumers. Offline, the service connects with top shipping vendors' mini program members. By leveraging both online and offline channels, Miaozhen facilitates precise O2O targeting, enabling brands to target individuals or households, fostering better consumer relationships and driving brand growth.

Mastering SEO from keyword selection to operation on social media platforms

  • Keyword selection: from short-tail to long-tail keywords

    On Xiaohongshu, there are two types of keywords: general search terms (broad) that do not include the brand name, and specific search terms (long-tail) that do include it. Both are important to consider when selecting keywords for SEO.

  • Three key SEO optimization actions for improved results

    Three key SEO optimization steps on Xiaohongshu are indexing keywords, monitoring positive interactions, and post trending weight. By optimizing operations, the length of time a post remains active can be extended, leading to better 'planting seeds-harvesting results' for brands.

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call us
400-893-8989
chat us
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