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All-in-One Media Planning Tool
MediaInsight is a comprehensive media effectiveness tool that combines big and small data to assist businesses in selecting touchpoints and media channels, optimizing investment strategies.
Why MediaInsight?
Comprehensive and Objective Media Evaluation
Supports multi-dimensional evaluation of performance effectiveness
Stay Informed About Advertising Traffic Trends
Gain insights into overall advertising traffic and vertical trends
Extensive Repository of Real Historical Advertising Campaign Data
Provides more accurate insights and comprehensive recommendations for advertising media placements
01
Establishing a more comprehensive and objective evaluation system based on the reach framework
Comprehensive evaluation system: Building upon the reach framework, it establishes a more comprehensive and objective evaluation system that includes factors such as tone, impact, reach, commercialization level, ROI, data asset accumulation capability, and service.
Consumer-centric dynamic assessment: Dynamically assesses media effectiveness based on the intersection of brand, target audience, and marketing objectives, enabling goal-oriented evaluations.
Extensive Coverage: Evaluates 28 media touchpoints across 18 industries, spanning multiple devices, and over 300 media platforms.
02
Insights into Media Traffic Across Industries, Markets, and Multiple Platforms
Advertising Traffic Market Analysis: Comprehensive insights into media traffic across industries, markets, and various platforms. This includes analysis of traffic distribution, audience distribution, saturation analysis, ad targeting effectiveness analysis, conversion analysis, reach analysis, and more.
Industry, Market, and Media Analysis: Gain insights into industry-specific advertising strategies, identify new opportunities within the industry, understand brand market share to set realistic KPIs, and evaluate media match based on traffic levels and scientific assessments.
03
By leveraging the “soft” power of media effectiveness and the “hard” power of advertising traffic, MediaInsight helps businesses grasp media trends and patterns, make informed media consumption decisions, and select the most suitable media channels for advertising placements.
Step 1: Conduct a comprehensive evaluation of media based on reach, tone, and impact to determine the recommended media ranking.
Step 2: Adjust the rankings by considering industry advertising traffic and target audience advertising penetration.
Step 3: Provide the final selection of recommended media channels for advertising placements.
MediaInsight supports mainland China, provinces, and 337 cities. It also supports bundled calculations. Target audience dimensions include gender and age groups.
MediaInsight supports PC, mobile, tablet, OTT device, and OTT audience platforms.
MediaInsight offers options for single report sales, annual contract sales, and system sales.
The advertising traffic data is updated on a monthly basis.
