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Social & Public Opinion Monitoring
SocialX is a ready-to-use SaaS toolbox for social media marketing data analysis. It enables quick tracking of hot topics, competitor analysis, and monitoring of key opinion leaders (KOLs), providing insights into the latest trends in public sentiment. Stay ahead of the game with SocialX – your go-to tool for tracking hot topics, competitors, and KOLs in the social media landscape.
Why SocialX?
Hot Topic Tracking
Stay updated on real-time public sentiment trends
Competitor Analysis
Gain insights into industry competition and differentiation
KOL Monitoring
Keep track of the effectiveness of social media campaigns and key opinion leaders
01
Real-time data ingestion with data from various social media platforms, allowing for easy querying of up to two years of social media data and offering rich insights.
Integrated Data from Multiple Platforms: SocialX integrates data from platforms such as Weibo, Douyin, Xiaohongshu, Zhihu, and more, heloing quickly gather information, understand industry trends, gain content inspiration, and empower content planning.
Industry-Specific Insights: In the food and beverage industry, for instance, SocialX enables quick access to volume and interactions related to specific categories and campaigns. It helps track sentiment trends, analyze the impact and sentiment distribution of content across multiple platforms, and provides user profiles from platforms like Douyin.
02
Supports comparison of up to 15 brands/competitors based on factors such as communication competitiveness and attention competitiveness.
Stay Updated on Consumer Demands: Understanding consumer demands and staying updated on hot topics is crucial for brands to excel in new market landscapes and find opportunities for differentiated communication.
Easy Comparison of Multiple Entities: SocialX enables easy comparison of multiple entities, providing a comprehensive overview of data related to brands, marketing campaigns, products, and more. Comparison metrics such as volume, interactions, exposure, P/UGC (Professional/User-Generated Content), and sentiment index.
03
Get an overview of social media campaign performance and contributions from celebrities and KOLs.
Visual Dashboard: Utilize visual dashboards to quickly visualize the performance of social media campaigns. Analyze campaign content using multidimensional analysis dimensions and metrics, facilitating campaign review and analysis. For instance, in reviewing campaigns with good reach but low conversion rates, leverage social media data to quickly propose attribution hypotheses. Evaluate if the metrics for reach are scientifically reasonable, analyze user sentiment towards content, KOLs, and media touchpoints, identify which content types are most effective for conversion, and determine which elements can drive greater exposure.
04
Integrate trending topics from major social media platforms such as Weibo, Douyin, Sogou WeChat, Baidu, and Zhihu.
Trending Topics: Consolidate trending content from key platforms to quickly discover popular information and fuel marketing innovation.
Stay ahead of the curve: By providing timely data, SocialX helps track the volume trends of new demands and trending content. Through continuous observation of trend changes, it enables quick identification of popular information and helps brands identify the right communication timing and strategy.
SocialX is a SaaS product and pricing is determined based on the number of tenants and the length of the subscription. For detailed pricing information, please contact our team at Miaozhen.
Yes, we offer trial access for SocialX. Please reach out to our team at Miaozhen to request a trial account and to learn more about the trial process.
