Continuously improve the breadth, speed, and accuracy of data collection, processing, and analysis to achieve more comprehensive, faster, and precise business insights.
gain deeper insights into consumers
Comprehensive Data Collection Capability
Ad Behavior Data
Mobile App Data
Social Media Content Data
Offline Data
…
Professional Data Processing Capability
Cross-Channel Audience Integration
Comprehensive Tagging/Profiling
Multidimensional Precision
Targeting
…
Consumer Insights on Brands
Helping brands better understand their consumers
Interests Tribe Insights and Positioning Research
The traditional demographic model can no longer adequately explain today’s target audience. We need to define them through interest tribes.
By leveraging tribe insights and positioning research, we can use social media data to help brands accurately target their consumers in the new marketing environment and engage in positive and effective communication with them.
Comprehensive Competitive Analysis
Miaozhen’s unique CBP sample of over 10,000 active real consumer behavior users empowers scientific decision-making, offering comprehensive industry-wide and all-media ad data, including ad monitoring, social media content monitoring, media habit tracking, and e-commerce behavior monitoring.
In the social media environment, understand industry influencer investment trends and top brand advertising. Additionally, grasp competitor advertising dynamics and aid in strategy formulation with data on competitor ad performance, investment proportions, month-on-month growth, and platform distribution.